Information flow directly affects daily operations. As organisations grow, consistency becomes critical. Displays reinforce shared information. Instead of acting as a primary channel, it reinforces awareness. This passive role is intentional. By supporting recall, digital signage fills gaps left by other tools. Role of digital signage in internal communication Information https://andrewbusinessreflections.thezenweb.com/digital-signage-versus-traditional-signage-in-business-78078407