Marketers are obsessed with the Idea of “storytelling” (commonly without actually telling tales), but a great case study is really a story with protagonist (your shopper) who has a dilemma but who wins out in the long run. The first director of case distribution, Harvey Bishop, coordinates case distribution https://hbr-case-study-analysis07965.blog5.net/71661080/a-secret-weapon-for-harvard-case-study-help