- It helps to find on-line shops on search engines like google and yahoo quickly as visibility enhanced and using multilingual keywords. The hreflang tag (also referred to as rel=” alternate” hreflang=”x”) tells serps which country a specific site is meant for, which language it really is prepared in, and https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html